User Metrics
- Daily/Weekly/Monthly Usage
- # Challenges Entered & Completed
- Average Time spent on App
- # Redeemed Rewards
Admin Metrics
- % Employees Actively Participating
- # Challenges Created & Engagement
- # Rewards Redeemed
- Employee Satisfaction
Feature Metrics
- % Users Actively Tracking Each Category (Exercise, Sleep, Nutrition etc)
- % Users Participating in Fitness & Nutrition Plans
Company Metrics
- Customer Churn Rate
- New Customer Growth
- Monthly Revenue
- App Downloads