The Gym Rat

 
 

Background

Demographics

  • Loves Team Sports
  • "Dark Super Hero Movies" (New Girl)
  • "Chillin with the bros" 
  • Consistent gym goer 
  • Alex Lattin
  • Male, 25
  • Palo Alto, CA
  • Account Executive

Goals & Values

  • "Get Massive" - Bulk up, take in more healthy calories without putting on fat
  • "Gains Bro!" - Ability to set goals, monitor progress and measure results 
  • Social Motivation - A way to remind/chat with friends about how "huge" he is getting
  • Work Together - Enjoys helping his friends get fit and eat well with him 

Needs

  • Simplified interface to easily set goals, monitor progress, measure success 
  • Meal planning - A place to design weekly meal plans and measure nutritional value
  • Social support from friends, family, co workers who share fitness values 
  • Blog or articles to learn new exercises, diets, etc

Fit Is Fun!

 
 

Background

Demographics

  • Loves Outdoors, Hikes, Swimming
  • Burittos in bed
  • "Girl Time" (Drinking wine in adult onsies and watching Netflix)  
  • Sam Courtain
  • Female, 26
  • San Francisco, CA
  • Product Manager

Goals & Values

  • Having fun while staying fit - Team Sports, Classes, Adventures, Dance
  • Staying active outside - Running, Swimming, hikes with awesome boyfriend 
  • Mental Sharpness - eat, sleep, exercise correctly to maintain healthy mind at work
  • Substitute more unhealthy meals with better alternatives 

Needs

  • Ability to manually enter exercises that activity trackers don't measure effectively (i.e scuba diving, yoga, weight lifting) 
  • Sleep monitoring to help correlate highly productive days with previous nights sleep data (she gets very cranky when she does not get enough sleep) 
  • A way to discover "fun" quick exercises to stay active on busy days at work
  • Healthy snack suggestions and Food Tips that can be saved and/or shared with friends 

Software Engineer 

 
 

Background

Demographics

  • Loves playing video games
  • Spends long hours on his computer
  • Outdoor Adventures & Traveling
  • Great at making messes, eating weird food
  • Scott Sterling
  • Male, 34
  • Oakland, CA
  • Software Engineer 

Goals & Values

  • Eat healthier and snack less
  • "Get more toned" - burn fat and gain muscle 
  • Discover new and exotic ways of staying active 
  • Staying up to date on latest trends in technology, health, exercise 

Needs

  • Motivation - Tangible Rewards
  • Activity analytics - Progress Charts, Metrics, Behavior Patterns 
  • Reminders and Push Notifications - "Don't forget to get up from your desk every 40 min!" 
  • Exercise Suggestions or Training Program 
  • Gamification - Goals, Badges, Levels, Points etc - recreate what he loves about video games